ENT 104: Digital Technology Entrepreneurship
Course Description: Harnessing digital technologies and systems for entrepreneurial opportunities
Course Credit: 3 units
Number of Hours: 36 hours
Course Goals:
- To understand the various technologies needed in developing competitive advantages; and
- To equip students in managing technology using models and systems suited for digital entrepreneurship
This course aims to develop an understanding of selecting or developing appropriate technologies and systems needed for the successful creation and capturing of value for digital enterprises. Digital entrepreneurship involves harnessing technology for productivity, efficiency, and satisfying unique market needs to develop a competitive advantage relative to the competition.
Upon completing the course, students must be able to:
CO 1: Understand the fundamentals of technology management and the systems- thinking approach in entrepreneurship;
CO2: Understand the different types of business models and startup systems of various technologies in the context of global business;
CO3: Construct technology-based business models for developing competitive advantages; and
C04: Design tests in measuring the viability of technology-based business models